Ariana Grande and Demi Lovato Depart from Scooter Braun's Management

In a surprising turn of events, both Ariana Grande and Demi Lovato have made the decision to part ways with Scooter Braun's management. The news, which was initially reported by TheWrap, has sent shockwaves through the music industry and among their fans. While Demi Lovato's departure appears to have been a mutual and amicable decision, the circumstances surrounding Ariana Grande's departure remain unclear.

This recent development comes on the heels of reports suggesting that Justin Bieber, another high-profile artist under Scooter Braun's management, was also contemplating a departure. Rumors suggest that Bieber and Braun have had a strained relationship for several months, a far cry from the close partnership they maintained for over a decade. Their collaboration dates back to 2007, marking the inception of Bieber's music career. It's a bittersweet moment for fans who have witnessed Bieber's growth and evolution under Braun's guidance.

Ariana Grande's association with Scooter Braun's SB Projects, now known as HYBE, began in 2013. This partnership marked a significant milestone in both their careers, as it led to the release of Grande's debut album "Yours Truly." As the album approaches its 10-year anniversary on August 30th, it stands as a testament to the collaborative efforts between the two. In honor of this achievement, a deluxe version of the album was recently released.

Demi Lovato, on the other hand, joined Braun's management in 2019. During their time together, they embarked on numerous projects, including the creation of the docuseries "Dancing With the Devil," as reported by Billboard. This collaboration showcased Lovato's personal and artistic journey, shedding light on her struggles and triumphs. However, it seems that Lovato is now seeking a fresh direction in her career, prompting the decision to explore new management options.

As details continue to unfold, questions loom about whether Ariana Grande will maintain any form of collaboration with Scooter Braun in the future. With her impressive track record and considerable influence, fans are eagerly awaiting her next steps. The music industry landscape is ever-changing, and these recent departures highlight the intricate dynamics between artists and their management teams. Only time will reveal the impact of these shifts on the careers of Ariana Grande, Demi Lovato, and their former mentor Scooter Braun.